Inspired by our oceans' calming capacity and boundless charm, LAW OF THE SEA brings the ultimate day-to-day lineup with an aquatic approach for adventurous men. Water is the source of life. Our oceans are the source of our collections reflective of life in and around the waters. With an innate fascination for the vastness of open seas, we harness the energy of the tides to create collections that stretch across occasions. Raised by the land of water, LAW OF THE SEA inspires, shapes, and leads menswear to undiscovered shores. Our looks transcend trends and enable men to carry the spirit of the ocean into everyday life.
We cover all sides of the contemporary wardrobe and favour a detailed overshirt as much as we like a printed Tee, retaining our signature sense of simplicity and style. With a nod to street-style fashion and Scandinavian minimalism.
Designed for timeless appeal. Inspired by the beating heart of the sea.
AUTUMN 2025 / INTO THE WILD
ARCTIC EXPED ON LIFE AT THE EDGE OF THE ATLANTIC
Iceland’s wild landscapes set the stage for our Autumn ‘25 campaign, and no one knows them better than our partners at Arctic Exped. Led by Julien and his team, they guided us through glaciers, black sand beaches, and untamed coastlines to bring our vision to life. In our latest story, Julien shares how the ocean shaped his journey and what makes Iceland unlike anywhere else on earth.