Inspired by our oceans' calming capacity and boundless charm, LAW OF THE SEA brings the ultimate day-to-day lineup with an aquatic approach for adventurous men. Water is the source of life. Our oceans are the source of our collections reflective of life in and around the waters. With an innate fascination for the vastness of open seas, we harness the energy of the tides to create collections that stretch across occasions. Raised by the land of water, LAW OF THE SEA inspires, shapes, and leads menswear to undiscovered shores. Our looks transcend trends and enable men to carry the spirit of the ocean into everyday life.

We cover all sides of the contemporary wardrobe and favour a detailed overshirt as much as we like a printed Tee, retaining our signature sense of simplicity and style. With a nod to street-style fashion and Scandinavian minimalism.


Designed for timeless appeal. Inspired by the beating heart of the sea.